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Getting Started In The Window Cleaning Business

The window cleaning business is an attractive sector to consider when thinking of setting up a business. It is a popular micro business choice because it can be started and operated as a one person operation, which you can then grow as you get more business. The start up costs are relatively low, and so too are the overheads. There is usually a constant demand all year round for the service, which means there is the potential to earn a steady living throughout the year. Also there is also plenty of scope for growth, you can start as domestic cleaner and then move onto commercial accounts once you have developed your brand.

However you must make sure that you enjoy working outdoors as it can be tough when the weather is not very nice. You also need to be reasonably fit, as as the job requires a lot of physical activity. Once you decide it is suitable for you, then the first step is to do some market research to identify the areas of demand, the competition, and any gaps in the market that you could potentially fill.

Research 

Next you need to decide if you want to go it alone or join an existing franchise. If you decide to go it alone then you must choose whether to set up your business structure as a sole trader or limited company, as they both have pro’s and cons.

Having done your research and found an area to operate in, now comes the process of getting your business ready to operate. This means getting the necessary equipment, training and licenses. The federation of window cleaners and the British window cleaning association, run courses which should equip you with the necessary skills to begin your journey.

Equipment 

You could start with a bucket a squeegee and a ladder, but due to the risks associated with working from heights, it is better to invest in a window cleaning pole system that allows you to work safely from the ground without a ladder. Also you will need to have a vehicle to carry your equipment and travel to customers. The majority of the equipment you need can be leased to begin with so as to keep your start-up costs down, then as your business grows you can buy whatever equipment you feel is necessary.

Trade Associations 

After you have the necessary equipment, you should join the relevant trade associations and ensure that you comply with any current government regulations that apply to your industry. Then you must get the relevant insurance, especially public and employer liability insurance.

Marketing 

Next comes the process marketing your business in order to get your customers. A website can help promote your brand, so too can the use of the various social media channels. If you are targeting a particular area then it may be a good idea to take out adverts in the local papers, as well as to do a door to door leafleting campaign.

Decide how your customers will pay – will it be cash after the job, or on a monthly subscription where they pay up front for the month? Set your prices to include all your costs and a reasonable profit margin. It is best to compete on quality of service as opposed to just price, as word of mouth from satisfied customers will bring in more business.

Organising Your Rounds 

Once you are up and running, you need to organise your rounds. You must keep some form of customer diary and database to help you keep on top of things. You can use software specifically designed for the window cleaning business, or you can develop your own system using a simple spreadsheet program.

Make sure you prioritise you customer rounds based on the size of the job and the time it takes to get to the site, try not to book too much work for each day, and leave space in your day for unforeseen things. Remember to treat your customers well, and your window cleaning business should thrive.

Strategies To Grow Your Window Cleaning Business

For many successful businesses the decision to grow is one that they will face at some point. Having proved that your idea works, you now have to decide if it is time to do more of what’s working or not. There are many reason to grow a business, these range from the desire to increase profits to the desire to sell the business at a later stage. How you actually go about the process will depend on your reason. Here are a few well established strategies for growing your existing window cleaning business.

 

  1. Make use of existing customers

There are 2 ways to do this. The first is by asking your current customers for referrals in return for a discount. There is nothing better than word of mouth advertising, it is a great way to increase your client base without much effort or cost.

The second is by offering improved and new services to your existing customers. Ask existing customers for feedback on how you could provide a better service for them, and then by making use of technology or better equipment you could make the required changes. You could try changing your pricing structure, to persuade one-off users to become repeat users of your service, by offering them some form of bundle discount. Also you could contact former customers who have not used your service for a while and try to get back.

 

  1. Get new customers

Although this may require some expenditure, finding new customers is another tried and tested strategy for growing a business. There are many options when it comes to finding new clients, but it is wise to start with the lowest risk strategies. For example if your primary customer base consists of just private clients, then you may decide to target the corporate market by approaching a few companies in your area to offer them your services. Then there is the option of partnering with another business in a related field, for example partnering with gardeners or painters. This will be mutually beneficial as you can have access to each others customer bases, and you can offer them your services.

You could also use the internet to find new customers and it won’t cost you much to advertise and promote your window cleaning business. If you don’t already have one, then put up a website to showcase your business and the services you offer. Then get your business and website listed in the relevant trade directories in your area. You need to join the various social networks and forums so as to interact with your potential audience.

 

  1. Develop a product

One way to grow your business is to develop a product that solves a problem or fills a need for your market. It requires plenty of market research to define a niche and produce a product development plan. Nowadays, the manufacturing of these products can be outsourced to contract manufacturers, so you don’t need your own production unit. This makes it easy to go from idea to product in a short period of time.

Another alternative is to become an affiliate or distributor for someone else’s product. You would sell their product for a commission, and they fulfil and dispatch the order from their warehouses. This means you wont need to buy any inventory or store any goods, and so involves less risk than making your own product.

 

Growing a window cleaning business can be a very rewarding process, higher profits and a larger market share are often the result. However to be successful, it requires a combination of timing, funding and plenty of planning. It is important that the growth is well managed, so that it does not reduce the profit margins and increase risk for your existing business.

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