Jun 2016
The window cleaning business is an attractive sector to consider when thinking of setting up a business. It is a popular micro business choice because it can be started and operated as a one person operation, which you can then grow as you get more business. The start up costs are relatively low, and so too are the overheads. There is usually a constant demand all year round for the service, which means there is the potential to earn a steady living throughout the year. Also there is also plenty of scope for growth, you can start as domestic cleaner and then move onto commercial accounts once you have developed your brand.
However you must make sure that you enjoy working outdoors as it can be tough when the weather is not very nice. You also need to be reasonably fit, as as the job requires a lot of physical activity. Once you decide it is suitable for you, then the first step is to do some market research to identify the areas of demand, the competition, and any gaps in the market that you could potentially fill.
Research
Next you need to decide if you want to go it alone or join an existing franchise. If you decide to go it alone then you must choose whether to set up your business structure as a sole trader or limited company, as they both have pro’s and cons.
Having done your research and found an area to operate in, now comes the process of getting your business ready to operate. This means getting the necessary equipment, training and licenses. The federation of window cleaners and the British window cleaning association, run courses which should equip you with the necessary skills to begin your journey.
Equipment
You could start with a bucket a squeegee and a ladder, but due to the risks associated with working from heights, it is better to invest in a window cleaning pole system that allows you to work safely from the ground without a ladder. Also you will need to have a vehicle to carry your equipment and travel to customers. The majority of the equipment you need can be leased to begin with so as to keep your start-up costs down, then as your business grows you can buy whatever equipment you feel is necessary.
Trade Associations
After you have the necessary equipment, you should join the relevant trade associations and ensure that you comply with any current government regulations that apply to your industry. Then you must get the relevant insurance, especially public and employer liability insurance.
Marketing
Next comes the process marketing your business in order to get your customers. A website can help promote your brand, so too can the use of the various social media channels. If you are targeting a particular area then it may be a good idea to take out adverts in the local papers, as well as to do a door to door leafleting campaign.
Decide how your customers will pay – will it be cash after the job, or on a monthly subscription where they pay up front for the month? Set your prices to include all your costs and a reasonable profit margin. It is best to compete on quality of service as opposed to just price, as word of mouth from satisfied customers will bring in more business.
Organising Your Rounds
Once you are up and running, you need to organise your rounds. You must keep some form of customer diary and database to help you keep on top of things. You can use software specifically designed for the window cleaning business, or you can develop your own system using a simple spreadsheet program.
Make sure you prioritise you customer rounds based on the size of the job and the time it takes to get to the site, try not to book too much work for each day, and leave space in your day for unforeseen things. Remember to treat your customers well, and your window cleaning business should thrive.